Vivo is going to launch its ‘Ultra’ series for the first time in India. The company will unveil Vivo X300 Ultra and Vivo X300 FE tomorrow at 12:00 noon. Both these smartphones have been specially designed with a focus on camera capabilities and premium design. With a camera system tuned in collaboration with ZEISS and high-end performance specifications, these phones are set to make a strong entry into the flagship segment.
Pricing and positioning: A direct challenge in the premium segment
Vivo has not yet officially revealed the prices of the X300 Ultra and X300 FE; However, reports suggest that none of these devices will be cheap. The Vivo X300 FE is expected to be priced higher than its previous model, the X200 FE, which was launched at ₹54,999. The X300 Ultra, meanwhile, will be the company’s most premium device, placing it above the existing Vivo This clearly shows that the company is directly targeting the high-end flagship segment and is preparing to compete directly with well-known brands like Apple and Samsung.
Features of Vivo X300 Ultra: Powerhouse of camera and performance
The Vivo X300 Ultra will feature a 6.82-inch LTPO OLED display with a 120Hz refresh rate. This device will run on Snapdragon 8 Elite Gen 5 processor, which will be supported with up to 16GB of RAM and up to 1TB of internal storage. It will run on OriginOS 6 based on Android 16, and the company has promised to provide 5 years of OS updates and 7 years of security updates. Its camera system is its biggest highlight, which includes a 200MP main sensor, a 200MP periscope telephoto lens, and a 50MP ultra-wide lens—all equipped with ZEISS optics. Additionally, the device will feature a 50MP front camera and support 4K video recording at 120fps.
Vivo X300 FE: A compact flagship phone with a powerful battery
Vivo X300 FE will be presented as a compact flagship device. It will have a 50MP Sony IMX921 main camera, 50MP Sony IMX882 telephoto lens and 8MP ultra-wide camera. On the front of the phone, there will be a 50MP camera with a 90-degree field of view. This device will be equipped with Snapdragon 8 Gen 5 processor, along with which LPDDR5x RAM and UFS 4.1 storage will be available, which will provide tremendous performance. This phone will come with a 6,500mAh battery, which will support 90W wired and 40W wireless charging. After the launch, this phone will be available for purchase on Flipkart, Amazon and other retail stores.