Population imbalance is discussed all over the world, but Latvia, a small country in Europe, is today facing a situation which has given birth to a completely new and interesting service in the society—
“Husband for an Hour” means ‘Husband for an Hour’.
This service is not a joke, but a direct result of Latvia’s serious gender crisis.
According to latest data,
Only 84 men for every 100 women
The average age of women is 10 years more than that of men.
Educated women settle abroad on a large scale
Continuously decreasing number of local men
For these reasons, the number of unmarried and lonely women in Latvia has become very high, and for domestic and technical work women have found a new solution – the “hired husband”.
How does the ‘Husband for an Hour’ service work?
This is not an ordinary domestic help, but a completely organized professional system.
1. Booking online or by phone
Instant service available through app and website
If needed, men will reach your home within 60 minutes.
2. Special name – “Men with Golden Hands”
Companies promote men who serve:
“Golden Hands Men”
They are not only experts in home repairs, but are also given special practical training keeping in mind the comfort and confidence of women.
What is included in these services?
This is a completely legal, family and home support based service:
leaky tap repair
TV, washing machine installed
wardrobe, furniture fittings
electric work
painting, gardening
heavy lifting around the house
small security related tasks
Security presence in case of single woman
Keep in mind:
There is no personal or inappropriate meaning to this service.
This is the only reliable home help.
Why is this trend increasing?
According to experts, there are many social reasons behind this:
1. Continuous decline in the number of men
Huge decline in male population due to work, health and migration.
2. Women are more educated and financially independent
Many women prioritize career; Difficult to find qualified men for domestic technical work.
3. Latvian women choose foreigners for relationships
This deepened the shortage of local men in the country.
4. Feeling of security
Many women say:
“Having a capable man in the house during repairs provides security.”
Demand increased three times in five years
Big cities of Latvia—
The service has now become a common urban amenity in Riga, Daugavpils and Liepāja.
Companies get hundreds of bookings every day
Customers are mostly single women professionals.
Many social groups consider it a sign of changing family structure
Women consider it a modern model of freedom and convenience