Has it ever happened to you that you bought a garment in a mall or showroom, tried it on in the trial room and found it very nice and shiny, but after coming home the same garment did not look that attractive? If yes, then it happens not only with you but with almost everyone.
There are many scientific and marketing reasons behind this difference, which affect the look and feel of the clothes.
1. Special lighting of the trial room
Lighting in malls and branded showrooms is designed very thoughtfully. The light there is usually warm, soft and focused, which makes the colors and textures of the clothes more attractive.
It also makes the light skin tone look better, making the clothes look more suiting.
2. Difference in normal lighting of the house
The light from LED or tube lights used at home is relatively normal and sometimes cool tone. Because of this the same cloth may appear different and slightly faded.
This change in lighting has a big impact on the performance of colors.
3. Mirror and angle game
The mirrors in the trial rooms of malls are often placed in such a way that they make the body look a little slim and balanced. Also, sometimes the angle and framing are such that they present the outfit better.
4. Mood and psychology of buying
Our mood also plays an important role during shopping. When we are in the mood to buy, the brain views clothes in a more positive manner. The same emotion changes after coming home.
5. Branding and Visual Presentation
Brands also pay a lot of attention to mannequin styling, folding and display to make their clothes look better. This makes the cloth look more attractive.
