New Delhi, 25 September (IANS). The festive season of 2025 can create new employment opportunities up to 2 lakhs, of which 70 percent of which are expected to be gig work. This information was given in a report on Thursday.
NLB Services report states that India’s festive economy has always been important in increasing consumer expenses and how the seasonal demand is shaping employment models in 2025, it is getting a structural change.
The festive season, which began earlier this year, can create up to 2 lakh jobs in major areas such as retail, e-commerce, logistics and consumer services.
Recruitment during the festive period can increase by about 20–25 percent compared to last year.
Due to large investment in supply chains and last-mile delivery infrastructure, areas such as Quick Commerce and Third-Party logistics are giving acceleration to this edge.
70 percent of the new jobs are expected to be gig work, while 30 percent will be permanent jobs, showing that companies are adopting a blended workforce model to balance flexibility and scale.
NLB Services CEO Sachin Alug said, “More than 35 percent of business is now considering festive hiring as a component of its long-term talent strategy.
In addition, the report states that many large Q-commerce and e-commerce players will maintain 26 percent of this increased workforce even after the festive season, which indicates a structural change.
Recruitment in Tier 2 and Tier 3 cities will also increase significantly, which can strengthen its role as an active growth center.
Gig work is expected to increase by 30-40 percent in cities like Bhubaneswar, Kochi, Indore, Surat and Nagpur.
With the emergence of a micro-fullfillment hub for retail and e-commerce companies of these cities, the Tier 2 cities had 47 percent of the total gig hiring in the last festive season. This figure is expected to increase by 50 percent in FY 26.
Alug said, “However, metro cities like Bengaluru, Mumbai and Delhi are ahead in demand in terms of volume, the trend of real growth is clearly moving towards Tier 2 and Tier 3 cities, where the supply of talent is strong and the operational cost is low.”
-IANS
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