“Why is Melody so chocolatey?” – This is a question which still remains on the tongue of every Indian. The answer is found as soon as you taste this chocolate toffee. It’s not just a candy; It embodies a sentiment dear to the children of the 80s and 90s – a sentiment that is still alive deep in their hearts. Now, this toffee has also reached Italy; Prime Minister Modi recently gifted a full packet of Melody toffee to Italian Prime Minister Meloni. Due to this, Melody Toffee has once again started trending on social media platforms. With that in mind, let’s take a look at the journey of this famous chocolate treat. Read on to know which company Melody toffee brand belongs to.
Melody and its chocolatey taste
Wrapped in its signature golden and brown wrapper, this chocolate toffee has a unique taste that melts in the mouth. Melody is more than just candy; It is an emotional memory for the children of the 1980s. At that time, due to its cost, this toffee was often out of reach of common children. At that time it was considered very expensive; This was a luxury that children could not afford on a daily basis.
How did the story of Parle begin?
It is worth noting that Mohanlal Dayal Chauhan – originally from Valsad district of Gujarat – was involved in the silk trade in Mumbai. Inspired by the *Swadeshi* movement that swept across the country in the 1920s, he decided to challenge the dominance of British food products. To achieve this, he went to Germany, where he mastered modern confectionery making techniques. Subsequently, he returned to India with machinery worth about ₹60,000 and set up a factory in the Vile Parle area of Mumbai in 1928–29. This company was later named “Parle”, which was named after this area.
How big is this company today?
Today, Parle has become one of India’s leading FMCG (fast moving consumer products) brands. The company’s renowned portfolio includes brands like Parle-G, Monaco, Crackjack, Mary, Gluco and 20-20. According to the report, the total net worth of the Chauhan family is estimated to be around ₹45,579 crore.
When was Melody Chocolate launched?
Melody Chocolate is a sub-brand of Parle. Parle launched this toffee in 1983. Parle’s objective behind creating this soft toffee was to give children the pleasure of real chocolate at a very affordable price. Today, this toffee is available for just ₹1. Melody’s tagline – “Why is Melody so chocolaty?” Even today it is on the lips of most people. Children of today’s generation may not be familiar with it, but in the 1980s and 90s there would have been hardly anyone who did not experience the “Melody Craze”.
How was Melody different from other toffees?
Melody’s two-layer taste made it different from other toffees. It was created with a two-layered texture: a soft outer layer of caramel with a thick, rich filling of chocolate inside. Whenever one eats this delicious toffee, one gets a wonderful combination of caramel and chocolate that melts in the mouth. The special thing is that a 176 gram packet of Melody toffee is currently being sold online for ₹ 49.
Why is Melody so chocolaty?
Melody toffee advertisement became very famous; Instead of enumerating its virtues, it asked customers a direct question: “Why is Melody so chocolaty?” At the end of the ad, an open answer was given: “Eat Melody, know for yourself.” The idea behind this strategy was to arouse curiosity in the minds of people about its taste, to motivate them to buy and taste the toffee so that they could know for themselves why it is so chocolaty. Nonetheless, the company’s formula proved very successful; Both children and adults flocked to buy Melody toffees and enjoyed their chocolatey sweetness. Melody is not just a candy; It’s the spirit of the 80s and 90s. Even after decades, this tagline of Melody remains one of the most memorable advertising slogans in the country.
This classic dialogue was also featured in Sushant Singh Rajput’s 2019 film *Chhichhore*. Today, there are hundreds of new types of toffees and chocolates in the market, yet Parle’s Melody holds a special place in the hearts of millions – because of its unique texture, rich chocolatey taste, delicious aroma and the memories it evokes. Whether you go to a local shop or a shopping mall, you will find this toffee everywhere.
