Policybazaar appoints Amitabh Bachchan as brand ambassador for insurance awareness campaign

New Delhi: Insurance platform ‘PolicyBazaar’ on Friday announced the appointment of veteran actor Amitabh Bachchan as its brand ambassador. Along with this, the company has started a campaign to increase awareness about health and ‘term’ insurance. In line with insurance regulator Insurance Regulatory and Development Authority of India’s (IRDAI) goal of ‘Insurance for All’ by 2047, this awareness campaign will encourage families living in every part of the country to prioritize financial security and secure their future, Policybazaar said in a statement. The company said that Amitabh Bachchan has been a symbol of trust, responsibility and assurance in Indian families for many generations. According to Policybazaar, its ‘Family First’ campaign is not just a slogan but an initiative for over 140 crore Indians. The company will bring forward this idea through a series of advertisements.