A huge fall was seen in silver prices on Monday. The price of one kilogram of silver fell to ₹235,208, while the price of gold fell to ₹154,125 per 10 grams. The prices of gold and silver have been fluctuating a lot since last one month. On January 29, silver prices rose to ₹4,20,048 per kg, while gold reached ₹1,93,096 per 10 grams on the same day. A huge decline has now been seen in both the metals. Silver fell nearly 4% to ₹2,35,208 per kg as it opened on MCX on Monday, about ₹1,84,840 lower than its all-time high. However, this fall was followed by rush of buyers and by 7 pm silver prices rose to ₹240,441 per kg.
Gold prices also saw a significant decline after purchasing.
Gold has fallen by about Rs 40,000 from its all-time high. On Monday also, gold prices had fallen by more than 1 percent. In fact, all the data shows that the craze for gold and silver has increased. As soon as there is a big drop, people rush to buy, causing prices to immediately rise. A year ago, in February 2025, the price of gold was around Rs 85,000 per 10 grams. This means that gold has given approximately 80 percent returns in one year, while silver has given two and a half times the returns in one year. In February 2025, the price of silver was around Rs 1 lakh per kg. Earlier, gold and silver were considered traditional investments. But now, all kinds of people are including them in their portfolio. Gold is becoming popular among the youth also; A survey found that about 62% of Generation Z and Millennials still consider it the safest investment option.
Gold and silver craze among youth
A survey by Smytten PulseAI shows that young consumers are buying gold in large quantities, but their buying styles are different. 5,000 people were talked to in the survey. About 62% of the youth said that if they had to invest ₹25,000 today, they would choose gold first. 16.6% chose mutual funds, 13% fixed deposits, 6.6% stocks and 1.9% crypto. This shows that in terms of security and trust, gold remains the first choice among young investors. The survey also revealed that the youth are now basing their decisions on purchasing gold, which is different from traditional purchasing. About 66.7% said that their recent purchases were their own decision and not on the advice of family or elders. This shows that young people are increasingly taking their own investment decisions.
Young investors are now preferring to invest in small amounts while buying gold. According to the survey, most people bought less than 5 grams of gold, and 27.5% bought less than 2 grams. About 34.4% people bought between 2 and 5 grams.
