Every parent wants to buy gold for their daughter’s wedding and it is also an Indian tradition. But now some parents are saying that without jewelery, how will they send their daughter off? Shringar contributes to Indian weddings and gold ornaments are at the top. From the makeup of the bride to the groom-groom’s families, sleeping everywhere is the center of attraction. This is the reason why the imagination of Indian marriage without sleeping seems incomplete.
However, we also have a tradition to keep the gold and silver found in the wedding, which is also a safe investment. According to tradition, giving gold ornaments to the bride at the time of marriage not only enhances her beauty, but it is also a symbol of her future economic security.
Actually, at this time the prices of gold have reached a record level, but this year’s wedding season can be difficult for many families, because not only gold has become expensive at this time, but the ever -rising prices have forced families who have married here this year.
The wedding budget is limited for a middle class family. In this changing era, people are also spending on things like decoration, photography and honeymoon package in addition to jewelry. Especially in cities, the thinking of youth is changing. In such a situation, the marriage budget is getting worse, as well as the price of gold is also increasing.
The most concern is to those families who are getting married this year, because gold has become about 46-47% expensive in the last one year. Whereas this year i.e. by 2025, the price of gold has increased by about 40%. A year ago, the price of 24 carat 10 grams of gold was about 75 thousand rupees, which has increased to more than Rs 1,10,000.
How much gold increased in a year (24 carat) September-2024 September-2025 ₹ 75,930 ₹ 1,11,280 i.e. 10 grams of gold in a year has increased by more than Rs 35000.
Usually a middle -class family spends Rs 5 to 10 lakh on marriage, according to an estimate, the family spending Rs 5 lakh used to buy at least 20 grams of gold until a year ago, which costs around Rs 1.50 lakh. But this year, the family spending Rs 5 lakh on marriage is upset, they are thinking how much gold is bought now, because gold is becoming expensive every day, and is getting out of the budget too.
There has always been a pressure of tradition and appearance in India in India. In such a situation, marriage cannot be done without jewelery. Earlier, people spent up to Rs 10 lakh on marriage used to buy 40 grams of gold, which cost around 3 lakh rupees. Now this year, people who spend 10 lakh rupees on weddings will be able to buy only 20 grams of gold, because buying 40 grams of gold will spoil the budget.
What is the option now when gold is expensive?
The direct impact of the increase in gold prices is also visible on the jewelery market. The sales of jewelers have reduced and many shopkeepers are bringing plans to provide jewelery on installments. Experts are also saying that if prices continue to rise in this way, then the jewelery industry may get a big shock in the coming months.
However, after gold prices reached a record level, people are now looking for new options to carry out the tradition. The importance of jewelery remains in weddings and festivals, but rising prices have changed both the choice and strategy of the people.
1. Light and minimal jewelery: People are now choosing mild design jewelery instead of heavy necklaces and bracelets. The demand for small chain, sleek ring and minimalist bracelet has increased. It makes it easier to buy gold and also reduce the burden of budget.
2. 18 carat and 14 carat gold: Earlier people used to buy 22 carats and 24 carat gold, but now they are making 18 carat and 14 carat jewelery. Gold is becoming cheaper by this, as well as many types of fashionable designs are available.
3. Gold plated and fake jewelery: Especially for weddings or ceremonies, many families are now buying gold -plated jewelery or high quality fake jewelery. They look almost real gold and their price is also very low. That is, they live in the budget.
4. Silver and Platinum: As an alternative to gold, people are now turning to silver and platinum jewelery. Its trend has increased especially among urban youth, because they give modern looks and also maintain their price.
