Today social media has become a way to earn billions of dollars, not just the platform to connect with friends. The situation became uncontrollable during the protests over the ban on social media in Nepal, after which the Prime Minister of that country had to resign. In social media, Facebook, Instagram and Twitter (now x) are the number of users on all three platforms, but the question is, where is the highest earning? Let’s understand its mathematics.
Social media king
Facebook, now called Meta, is the world’s largest social media platform. According to a 2023 report, Facebook has more than 3 billion users. Advertisement is the biggest source of its earnings. All large and small brands run their advertisements on Facebook and accounts for about 97% of the company’s total earnings.
In 2023, Facebook earned around $ 117 billion, with the highest contribution of mobile advertisements. The special thing is that India is the largest user base of Facebook, which is benefiting the company the most.
Another gold egg company for meta
Instagram is also a company of Facebook (meta), and its revenue model is also almost the same, ie advertisement. But on the influencer marketing and Instagram, the reels have made it stand out from the rest. The brands sponsors the creators directly, leading to the company’s advertising price further.
According to the report, Instagram alone contributes to 30–35% to the revenue of Mata. Instagram advertisement revenue reached around $ 50 billion in 2023. Especially advertisements for fashion, beauty, travel and technical products run here the most.
This app behind in terms of revenue
Twitter, now called X, is the world’s largest platform in terms of users, but is far behind Facebook and Instagram in terms of revenue. Reports suggest that the company has lost about half of its advertising revenue since Elon Musk purchased the company in 2022.
Twitter’s estimated revenue in 2023 was around $ 3 billion. However, Musk has launched a subscription model (Twitter Blue/X Premium) in an attempt to increase revenue. But advertising revenue is still the company’s biggest challenge.
