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However, she also says that this is not seen in South cinema. Never before has there been a need to make oneself ‘beautiful’ and promote the idea of the ideal woman on screen. Today, our female artistes are very fit and very conscious about what they eat and how they look. But once upon a time there were very few girls who were not so aware and took whatever they wanted. But in reality, the audience liked actors who were more healthy because the ones they saw on screen were trustworthy. But in today’s time, the conversation about size zero or zero figure and being skin conscious has gained momentum in the industry.