Advertising veteran Piyush Pandey passed away at the age of 70. The news of his demise was shared by columnist Suhail Seth on X on Friday morning.
Suhail Seth said in one of his posts, “I am extremely saddened and shocked by the demise of a talented person like my dear friend Piyush Pandey. India has lost not only a great advertising mind but also a true patriot and a wonderful gentleman.
“Now even heaven will dance to ‘Mile Sur Mera Tumhara’,” he said in the post.
Pandey started his advertising career in 1982 with Ogilvy & Mather India (now Ogilvy India). He started as a trainee account executive and then moved into the creative field. With his talent he changed the face of the Indian advertising world.
He is the mastermind behind iconic ad campaigns like Asian Paints’ “Bring colors to every happiness”, Cadbury’s “Kuchh Khaas Hai” and Fevicol’s iconic “Egg” film.
Expressing his condolences, filmmaker Hansal Mehta paid tribute to Pandey in his advertising style. Mehta wrote, “Fevicol’s joint is broken. The advertising world has lost its glue today.”
Union Commerce and Industry Minister Piyush Goyal also expressed grief over the demise of the advertising giant.
He wrote on
He wrote, “For me, he was a friend whose brilliance was reflected in his authenticity, warmth and intelligence. I will always cherish our fascinating conversations. He leaves behind a deep void that will be difficult to fill. My deepest condolences to his family, friends and fans. Om Shanti,” he wrote.
In 2004, Piyush Pandey etched his name in history as the first Asian to serve as jury president at the Cannes Lions International Festival of Creativity.
His pioneering contributions were later honored with the Clio Lifetime Achievement Award and the Padma Shri in 2012, making him the first personality from the Indian advertising industry to receive this national honour.
