Digital Bureau, AnyTV, New Delhi
Published by: Harendra Chaudhary
Updated Wed, 23 Feb 2022 07:16 PM IST
Summary
Under this idea, railways will get advertisement through radio in 10 Shatabdi and two Vande Bharat Express trains. The ratio of entertainment/railway information and commercial advertisement will be on hourly basis during the journey. With this effort, the Railways will get an annual revenue of Rs 43.20 lakh.
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Expansion
Northern Railway has started a big entertainment platform for its rail passengers with new idea of New India in trains. Now when passengers travel to Delhi, Lucknow, Bhopal, Chandigarh, Amritsar, Ajmer, Dehradun, Kanpur, Varanasi, Katra and Kathgodam, they will be greeted with music in Shatabdi/Vande Bharat Express trains.
According to a statement issued by Northern Railway, Northern Railway has decided to provide radio service in all Shatabdi and Vande Bharat trains of Delhi Division to provide complete entertainment to rail passengers in trains and experience of the cities they are visiting. A contract has been made. Railways say that music is the best companion during the journey, which increases the chances of a good mood in the journey.
Northern Railway will usher in a new kind of entertainment and enjoyment through Passenger Announcement System, providing customized musical experience and RJ Entertainment. The primary objective of this initiative is to provide a pleasant travel experience to every passenger on Vande Bharat and Shatabdi trains. The availability of this type of music in trains will surely be liked by the passengers.
Under this idea, railways will get advertisement through radio in 10 Shatabdi and two Vande Bharat Express trains. The ratio of entertainment/railway information and commercial advertisement will be on hourly basis during the journey. With this effort, the Railways will get an annual revenue of Rs 43.20 lakh.