India is progressing, but not just in terms of population. People in India are also progressing a lot in terms of awareness. Earlier, flowers, chocolates and various gifts were sold on Valentine’s Day, but now the sale of many types of sexual wellness products including condoms has increased. This year the sales of these products have also broken the record of 2025.
The record of 2025 also broken
Now people order everything online, and according to the latest report from Quick Commerce Apps, the sales figures of sexual wellness products between February 7 and 14 are quite shocking. According to a recent report by Instamart, this year on Valentine’s Day, people ordered three times more sexual wellness products than in 2025.
According to the report, from condoms to other intimacy products, this category has seen three times growth year-on-year. Earlier people were hesitant to talk openly on these topics, but this change shows that people are now thinking openly on these topics and no longer consider them taboo.
Increase in beauty and personal care
Not just sexual wellness, the beauty and personal care segment also saw significant growth. According to the report, bath, body and makeup items were the most viewed on Valentine’s Day carts. A customer in Cuttack bought makeup worth ₹15,093 in a single order. Another customer in Surat ordered hair care, bath and body products worth ₹10,845.
This city left Delhi and Mumbai behind
However, there was also a lot of demand for chocolates and teddy bears. A man in Kolkata ordered chocolates worth ₹25,000. An increase of 568 percent was seen in the sales of soft toys on Teddy Day. In terms of Valentine cards, Bengaluru left behind cities like Delhi, Mumbai, Hyderabad and Chennai.
