New Delhi, July 13 (IANS). Artificial Intelligence (AI) is now becoming an important basis for purchasing a smartphone. According to a new report, 68 percent of consumers prioritize AI features when purchasing a smartphone, while 82 percent believe that transparent data management and trust play an important role in smartphone purchasing decisions.
CyberMedia Research (CMR) reports that 61 percent of consumers believe that on-device AI processing improves smartphone responsiveness and protects data privacy.
The report says that now AI is no longer just an additional feature, but it has become the main reason for buying a smartphone. Consumers consider better performance (78 percent), better camera quality with AI (70 percent) and stronger AI features (59 percent) as the most important features of a smartphone.
According to the report, AI has also overtaken traditional aspects like design, price and battery life as key shopping parameters.
If one has to choose between two similarly priced smartphones, 60 percent of consumers prefer a phone that has a balanced combination of AI features and powerful hardware. They don’t want to compromise with either one of them. At the same time, there are 25 percent consumers who give the highest priority to AI, while only 15 percent people still consider only hardware to be the most important.
Prabhu Ram, vice president of CMR’s Industry Research Group (IRG), said AI is no longer seen as an added feature but is influencing the entire smartphone experience. Consumers across smartphone segments across age groups and price ranges now want AI features that are useful, intuitive and easily integrated into everyday usage.
He said that as consumer expectations are changing, AI capabilities will play an even bigger role in smartphone identification and purchasing decisions in the future.
According to the report, 57 percent of consumers understand and actively use AI features well, while 43 percent use AI only partially.
Among active AI users, 49 percent are those who regularly use five or more AI features, while 41 percent are moderate users and 10 percent use AI features only when needed.
The report said that the segment of mid-level AI users is the largest, which provides huge opportunities for companies in this field in the future.
According to the report, 77 percent of consumers actively use AI-based camera features such as better photos in low light, portrait optimization and intelligent scene detection. This is the reason why photography has emerged as the biggest medium for adopting AI in everyday life.
Additionally, 71 percent of respondents use generative AI features several times a week, including AI-based search, content summaries, writing assistance, translation, and conversational interfaces.
–IANS
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