Zomato has increased its platform fees for users. Now customers will have to pay ₹ 14.90 on every order, which was earlier ₹ 12.50. This is an increase of approximately 19 percent. If we look at the last few years, in 2023 this fee was only ₹2, and now it has increased to around ₹15. This increase will have a direct impact on users’ bills.
Fees now at par with Swiggy
After this latest change, Zomato’s platform fees are now very close to those of its main rival, Swiggy. Swiggy currently charges a platform fee of around ₹14.99 per order, which also includes GST. This clearly shows that both companies are now adopting very similar strategies regarding their fee structures.
This charge is applicable on every order
Platform fee is a charge that occurs every time an order is placed through the app. This is separate from the delivery charge and has to be paid by every user. Earlier, this fee was also increased in September 2023, and now, just a few months later, it has been increased once again.
Why are the fees increasing?
Operational costs in the food delivery sector are continuously increasing. These costs include expenses related to delivery, technology and logistics. As a result, companies are increasing platform fees to maintain their profit margins—a move that could also impact restaurants and delivery partners.
Platform fees generate significant income
According to reports, platform fees are one of the most profitable sources of income for these companies. Industry experts say the operational costs associated with this fee are very low; Therefore, a large portion of it goes directly into the company’s profits. For this reason, companies do not hesitate to increase this fee, which has now become a common part of users’ bills.
Possible changes in user behavior
The increase in fees may also impact the ordering habits of users. Many users may now prefer to order more food at one go so that they don’t find the extra charge too burdensome. At the same time, some users may reduce their ordering frequency—especially those who are more price-sensitive.
New strategy of companies
Food delivery companies are now also targeting customers who want more benefits for less money. As a result, efforts are being made to win them back through discounts, special offers and combo deals.
