Vivo has said in a report that smartphone use has become so common among parents and children that they now use their phones even while eating together. The company has released the 7th edition of its annual switch off report. Following this research, the company has started the Switch Off initiative. The initiative aims to encourage people to strengthen real-life relationships instead of focusing on digital interactions. The report states that 72% of parents and 30% of children prefer to be busy with their smartphones at the dinner table rather than talking to each other. The report also shows that 72% of children have dinner with their parents.
Vivo’s research results
Vivo’s research sought to understand how families are adapting to the changing digital world. The research revealed two main points: first, mealtime has become an important time for families to interact with each other; And second, children now feel that their parents are too busy.
72% of parents and 30% of children check their smartphones while eating.
Parents use smartphones for 4.4 hours a day, while children use 3.5 hours a day.
Both parents and children engage with smartphones in different ways; Parents check their phones occasionally, while children use them primarily for entertainment.
67% of children use and interact with AI because their parents are too busy.
Research found that 72% of children eat meals with their parents, but during this time they are often seen using phones. However, 91% of kids say conversations are easier and better when phones are put away. This time becomes a chance for family members to pay attention and interact with each other. Children’s inclination towards AI tools
The report also observed an increasing inclination towards AI tools among children this year. Keeping in view the changing educational needs, 54 percent of children aged 10-16 are openly using AI in their daily lives. They are using it for homework and self-development.
Kids are turning to AI chatbots
Nowadays, children are turning to AI chatbots instead of their parents because they feel that their parents are too busy and do not have time for them. One in four children clearly say that they talk less to their parents because of AI. Vivo India’s corporate strategy head said he believes technology should strengthen relationships, not weaken them. This year’s Switch Off study shows families are trying to strike a balance.
