Bengaluru, Dec 4 (IANS) PhonePe subsidiary Pincode on Thursday announced that it will focus on growing its B2B business solutions exclusively for offline stores and will shut down its B2C shopping app.
Pincode, PhonePe’s hyperlocal quick commerce platform, works closely with offline retailers to address critical issues such as limited accessibility, delivery disruptions and pricing pressures.
Through data-driven insights, the platform helps retailers optimize their product selection based on real customer demand, driving greater relevance, faster movement and better margins.
Sameer Nigam, Founder and Group CEO, PhonePe, said, “Pincode’s mission is to empower Indian offline merchants with advanced technology solutions to grow their businesses and compete with new age e-commerce and quick commerce players. To this end, running another B2C quick commerce app of our own was diverting our focus from our core mission of helping offline business partners grow their existing offline businesses. To help achieve efficiency, better margins and visibility and growth.”
Vivek Lohcheb, CEO, Pincode, said, “As part of this strategic decision, we will now focus the resources of the entire Pincode team on accelerating the creation and scaling of a suite of B2B business solutions for offline businesses across India. Pincode already provides inventory management, order management and other ERP solutions to businesses, and B2B direct sourcing and replenishment solutions for certain categories. Has been.”
–IANS
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