In a major leadership change, VerSe Innovation, India’s leading AI-based local language tech company, has appointed Prasanna Prasad as its new Chief Product and Technology Officer (CPTO). The company has taken this step with the aim of further strengthening its product, engineering and data science capabilities.
Prasanna Prasad will now be responsible for driving AI based innovation across the company’s various platforms. Under his leadership, the company will focus on further improving its technology infrastructure as well as developing a more personalized content experience for users.
VerSe Innovation, which operates platforms like Dailyhunt, Josh and NexVerse.ai, will now work towards further strengthening its content ecosystem through AI and data science. The company aims to provide better and more relevant content to users as per their choice.
Prasanna Prasad has over two decades of experience in the tech industry. He has led large technology teams in the US, India and Europe and has expertise in developing high-scale platforms, cloud-native systems and AI based products.
Prior to this he was at Verve Group Inc. He served as Chief Technology Officer and Head of Product and AI at Microsoft Inc., where he led global teams to drive company growth through AI-based solutions.
In the new role, Prasanna Prasad’s main focus will be to strengthen the company’s content creator ecosystem, digital advertising and personalization technology. They will work on developing AI systems that improve user experience and also increase the effectiveness of advertising platforms.
Describing this appointment as important, company co-founder Umang Bedi said that in today’s digital era, AI has become the main basis for the development and expansion of any platform. In such a situation, Prasanna’s experience will play an important role in taking the company to the next growth stage.
VerSe Innovation aims to deliver digital content to millions of users in India in their local language. The company has already made a strong mark in content personalization through AI, machine learning and data science.
Experts believe that Prasanna Prasad’s appointment is not just a leadership change, but an indication of the company’s AI-first strategy. In the coming times, this change can give a new direction to India’s digital content industry and creator economy.
