Ahmedabad Gujarat: India’s leading multi-language micro-blogging platform Koo has launched its first ever television campaign to inspire and empower people to express themselves in their mother tongue. The campaign is an image of users’ willingness to leverage social media for self-expression and connect and connect with their communities in the language of their choice.The campaign, launched in early T20 World Cup 2021, is a series of short-format 20-second commercials envisioned by Ogilvy India, which capture the audience’s attention through their quirks, wit and wits around the tagline #Kookiyakya. does.
They can be expressed online through their heart ki straight talk (Koo) by engaging in interesting visuals, light-hearted jokes and catchy idioms telling about their daily lives. The advertisements are woven around a unified message – ab dil mein jo bhi ho, koo pe kaho. The campaign follows in-depth research and market mapping to decode the minds of Internet users and understand their desire to digitally share and share content in their native language. The ads are live on major sports channels and will be run during T20 World Cup matches.Premeya Radhakrishna, Co-Founder and CEO, Koo App, said, “Koo is a discovery in the world of language-based micro-blogging. We offer various platforms to share ideas in the language of your choice on our platform. Brings people across cultures together.The campaign is built around an interesting insight that reflects the need to express in your mother tongue.
It positions Koo as an inclusive platform for self-expression that gives voice to those who have never experienced language-based social media before. With the T20 World Cup 2021 happening right now, it is high time we leverage television as a major channel to spread our message to help people connect with each other in a meaningful way. We are confident that this campaign will increase our brand recall, accelerate adoption and play a truly meaningful role in Koo’s journey to make our platform an integral aspect of people’s digital lives.”
Mayank Bidavatka, Co-Founder of Koo, said, “Everyone in India has their own opinion about something or the other. These thoughts and opinions are confined to close or social circles and are largely offline. These views A large part of India has not been given an online public platform to express it in the preferred language of the people. This is what the campaign is all about to encourage every Indian to start sharing their thoughts in their mother tongue and reach millions on Koo. An invitation to connect with other people in a meaningful way. • The campaign captures real-life situations and interactions. Koo is built for India at large and we want to use celebrities to attract attention. We wanted to show real people in our ads instead of giving in to the wave. We are very excited about our original proposal to share language-based ideas with India at large. Our partners at Ogilvy India have taken this concept to life. Great job done!”
Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “Our idea comes from life. We are able to express ourselves best when we speak to our friends or family in our own language. Our intention is to ensure that that whoever sees these films, he immediatelyThink of many such incidents from life and feel comfortable expressing it in your own language with the wider audience on Koo.”
About Ku:
Koo was launched in March 2020 as a multilingual micro-blogging platform in Indian languages and now has over 15 million users across India, including many eminent people. Available in many Indian languages, people from different regions of India can now express themselves in their mother tongue. In a country where only 10% of English speaks, there is a strong need for a social media platform that can deliver immersive language experiences to Indian users and help them connect. Koo provides a platform to the voices of Indians who prefer Indian languages.