Organizing a Grand Launch Event: Apple organizes its Grand Launch Event every year, and this time the company is going to organize a grand event called ‘Awe Dropping’ at Apple Park, California on 9 September 2025.
This event is considered special, as it will unveil the iPhone 17 series, which may include a new and the thinnest iPhone 17 Air model ever. Apart from this, new products such as Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro (3rd GEN) can also be introduced. This event is important not only for the launch of new products but also for discontinuing old models.
Goodbye to old models, new models entry
Apple has a history that after every new launch, the company removes some old products from the market. This time the same is likely to happen. After the launch of the iPhone 17 series, the company can discontinue iPhone 15, iPhone 15 Plus, iPhone 16 Pro and iPhone 16 Pro Max.
This means that these models will gradually disappear from the market, although as long as the stock is available, customers will be able to buy them. These models will be available in the iPhone 17 series and iPhone 16 series phone markets.
Reduction in the prices of old iPhone models
Apple’s iPhone lineup has been a tradition that the prices of old models decrease after the launch of new models. According to reports, the iPhone 16 and iPhone 16 Plus may soon become the most affordable flagship iPhone.
The price of old models is usually seen in the price of about $ 100 (about Rs 8,800). This will give customers a chance to buy iPhone at a lower price even before any special offer. For those who want to buy affordable flagship iPhone, it can be the best time after launch.
Big changes in Apple Watch and AirPods also
Apart from the iPhone, there may also be major changes in Apple’s smartwatch and airpods lineups. After the launch of Apple Watch Series 11 and Apple Watch Ultra 3, the company can discontinue the old Apple Watch Series 10 and Watch Ultra 2.
Similarly, the current AirPods Pro (2nd GEN) can also be closed with the launch of AirPods Pro (3rd Gen). Apple upgrades its product line in this way, so that customers get a new experience with the latest technology and better features.
Features of new products
iPhone 17 Air: This will be Apple’s thinnest iPhone so far, with a thickness of about 5.5 mm and 6.6 inch display. This model will replace the iPhone Plus.
iPhone 17 Pro and Pro Max: These will have a new A19 Pro chip, 48MP telephoto camera and better thermal management system. Also, new color options such as orange and dark blue can also be introduced.
Apple Watch Series 11 and Ultra 3: These may include new processors, possibly satellite connectivity and better health features such as blood pressure monitoring.
Airpods Pro (3rd Gen): New designs can come up with features like better noise cancellation and heart rate monitoring.
iOS 26: This software will improve new devices with the new ‘Liquid Glass’ interface and Apple Intelligence features.
Broadcast and availability of event
The event will be held on September 9 at 10 am from PT (10:30 PM IST) in Apple Park and will be streamful on Apple’s website, YouTube and Apple TV app. Pre-orders can start from September 12, and devices will be available in stores from September 19.
Apple’s ‘Awe Dropping’ event promises to attract customers with new technology and design. Are you excited for iPhone 17 Air or new Apple Watch? Share your opinion in comments below!