New Delhi, January 10 (IANS). A large portion of body lotion purchases in India are going to be online in the coming years. According to a report, by the year 2030, more than half of the body lotions sold in India will be purchased through online platforms.
This report released on Saturday has been prepared by Redseer Strategy Consultants. The report states that mid-priced but better quality brands (which cost around Rs 1.5 to Rs 6 per ml) will gain a larger market share in the future. Such brands will contribute more than 30 percent of the total online sales opportunities.
The report also states that the share of personal care products in online sales is increasing by the year 2025. This situation is expected to continue in the coming times also. The impact of increasing beauty spending on e-commerce by urban women in India will also be visible on the body lotion segment.
Additionally, brands that have been built on digital platforms since the beginning are also increasingly moving to online sales.
The report said that consumers are now more attracted to those products which have been approved by experts and which have been clinically tested. Brands that provide expert advice and clear ingredient information are winning people’s trust.
Now, instead of simple moisturizers, body lotions which contain special ingredients like Vitamin E, Shea butter and other active ingredient-based formulations are being preferred. Additionally, paraben-free, vegan and animal-free products are becoming part of the general market and not just a niche. Some brands are also making their mark by putting forward ethical values.
Many companies are also differentiating themselves with unique scents, such as vanilla, caramel and hazelnut, that add to the body care experience.
The report advises brands to think outside the box to move forward in the body lotion market. These include platform-based distribution strategies; It is important to strengthen the direct to consumer model, analyze data in depth to understand consumer preferences and decide the product, price and pack size on that basis. Along with this, it is also said to be important not to depend only on advertisements to build trust.
According to the report, “For investors and retailers, body lotion is a category with structural tailwinds. This is due to rising incomes, new consumer additions, growing understanding of personal care and the ability of digital businesses to reach a large number of consumers.
–IANS
AS/
