A new player is about to enter the Indian smartphone market. It will be a local player, which will bring an affordable phone with powerful features. We are talking about Wobble. You might have heard about this brand in the smart TV market, but soon you will see its smartphones also. The Wobble brand is owned by Indkal. The company has recently launched it. On this occasion, we had an exclusive conversation with Anand Dubey, CEO of Indkal. He not only gave information about Wobble’s phones, but also made it clear that the brand is going to do something special in the Indian market.
What was the reason for introducing Wobble despite Acer’s presence?
Anand Dubey said that the Indian market is very big. Every consumer has different demands. It is difficult to target all consumers with just one brand. Hence, they have launched Wobble, which is designed keeping the youth in mind. Wobble smartphones will have a lot to offer to users looking for technology, specifications and value. From cameras to chipsets, consumers will get a value package.
How many phones will Wobble launch?
The company is planning to launch three to four phones. However, these phones will not launch together; Rather, the company will introduce the model gradually over the year. As time passes, the company will launch new models accordingly. He said, “The company’s focus will not be just on online or offline. E-commerce helps any brand to reach faster. As a company, we aim to make our smartphones available in both online and offline markets.” “For after-sales service, the company will use Indkal’s existing network. Indkal is already present and operates at scale. Since we have already launched the smartphones, we are now getting a better experience with them. Consumers purchasing Wobble smartphones will get better after-sales service from day one.”
What is special about Wobble?
Anand said, “If you want a high-performance phone with good cameras, you have to pay a good price. Wobble is filling this gap. This means that Wobble phones will have great cameras and powerful processors. However, we cannot reveal the specifications yet.” Regarding the price, Anand told that this smartphone will come with premium features at an affordable price. This will be the biggest feature of the brand. This phone will be bloatware-free. This smartphone will come with stock Android and the company will keep providing updates for three years.
