The year 2025 was special for Google, because the way people searched had changed a lot. Google says AI has completely transformed the search experience, and people are asking questions in new ways now more than ever. According to the company, about 15% of searches on Google every day are completely new, meaning they have never been searched before.
The rise of visual search
Visual search has increased 70% year-over-year worldwide. India has been a hotbed of this change, with Indians being the largest users of Google Lens worldwide. Users are now using images to understand, recognize or learn about things.
AI mode, search live, and new updates
To make searches even easier, Google released several major updates in 2025. According to the company, Gemini 3 was integrated into search, in which the new AI mode uses advanced reasoning for difficult questions. The Nano Banana Pro (Gemini 3 Pro Image) feature allows users to turn any idea into an image, whether it’s a design, infographic or prototype. Virtual Apparel Try On feature launched in India, allowing millions of clothes to be tried on virtually using just one phone.
What was most searched in India in 2025?
This year, India’s search trends were quite different. In sports, both IPL and women’s cricket became very popular. People also showed tremendous interest in the world of AI; Google Gemini became the second fastest trending search of the year.
People also adopted new AI trends like nanotechnology. Rising stars like Jemimah Rodrigues and Vaibhav Suryavanshi were among the trending personalities. The number of questions related to big events like Mahakumbh increased. People often searched keywords like “earthquake near me” and “AQI near me”.
Travel, memes and viral trends
In India, people were attracted to new places like Phu Quoc this year. On the internet, Syara, Labubu and #67 memes were trending and much talked about. Apart from this, people showed their respect towards veteran film star Dharmendra by searching a lot of information about him.
