Competition in short videos is increasing. Netflix has decided to launch a new vertical feed on mobile, similar to Instagram Reels. The company is currently testing this feature. Through this feature, users will be able to watch short clips of films and TV shows. Netflix has described it as a discovery and sampling feature rather than a social feed. Let’s learn more about this feature.
How will this feature work?
This feature will show users short videos of Netflix shows and movies. By tapping on these, users can also watch entire episodes or movies. In fact, many users spend a lot of time deciding what to watch. This feature has been introduced to reduce this time. Netflix wants viewers not to need to go to other apps to watch trailers or clips related to a movie, and this feature will work like an on-platform feed.
Netflix will hit many birds with one stone
Through this feature, Netflix will be able to retain viewers on its platform for a longer period of time. It will also act as a marketing tool, so that the company will not need to depend on other platforms for distribution. Netflix is working on multiple interactive layers to liven up its service, including live voting, party games, and animated home experiences.
Netflix said, “This is not a copy of TikTok
Netflix Chief Technology Officer (CTO) Elizabeth Stone said her company is not trying to copy short-format video apps. The company focuses on audience preferences. The content displayed in this feed will not be user generated and will be taken from original programs already available on the platform.
