New Delhi, February 2 (IANS). India’s smartphone market grew by only 1 percent year-on-year in terms of volume in 2025, but registered a strong growth of 8 percent in terms of value. It is clear from this that people are now buying more expensive and premium smartphones.
Counterpoint Research reports that one in five smartphones shipped in India now belongs to the premium segment. During this period, Apple recorded its highest ever value share.
According to the report, Vivo remained the market leader with 20 percent share in terms of volume in 2025, excluding iQOO. At the same time, Apple secured the first position with 28 percent value share and iPhone 16 became the most shipped model.
Whereas Samsung stood second in terms of volume. The company focused on both mass and premium phones. Due to the increasing demand for premium phones, the Galaxy S series has the highest share in Samsung’s total shipments so far.
Motorola was the fastest growing brand in terms of volume in 2025, with an annual growth of 54 percent. At the same time, CMF was the fastest growing sub-brand, whose growth was recorded at 83 percent.
Counterpoint’s Research Director Tarun Pathak said that India’s economic condition will remain stable and strong in 2025. Domestic demand remained good, inflation remained under control and the cut in repo rate made it easier for people to spend.
He said that companies took advantage of this opportunity to strengthen their premium phone portfolio. Emphasis was placed on better cameras, especially portrait photography and flagship-like features. Also, easy finance options made it easier for people to get new phones.
The trend of the smartphone market in the year 2025 was mixed. Sales were slow at the beginning of the year due to excess stock and fewer launches. But demand increased from the second quarter due to new launches, attractive offers and festivals, leading to record values in the third quarter.
Premium smartphones priced above Rs 30,000 are expected to be the fastest growing segment in 2025. Their sales grew by 11 percent annually and their share in total shipments reached 22 percent, which is the highest level ever.
–IANS
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