The automaker claims to have captured 19 per cent market share in its category. Tata Tiago is available in both petrol and CNG variants. The CNG option was recently introduced in the hatchback and this adds to the appeal of the Tiago. The car gets power from a 1.2-litre Revotron petrol motor. The CNG variant gets its power from the same engine that has been mated to iCNG technology.
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The car got a four-star safety rating in the Global NCAP crash test. It gets many safety features like dual airbags, Corner Stability Control (CSC), Electronic Brakeforce Distribution (EBD), Anti-Lock Braking System (ABS) with Rear Parking Assist etc.
Rajan Amba, Vice President, Sales, Marketing & Customer Care, Tata Motors Passenger Vehicles Limited commenting on the achievement of Tiago said that – Tiago has achieved this milestone in a very short span of time. He also added that the Tiago has been a key product of the brand’s Turnaround 2.0 strategy.
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Since its launch it has been able to capture a huge market share in the most crowded segment in the auto industry. The Tiago has become the go-to choice for youngsters who are looking for a stylish, feature-loaded and safe car. 60 percent of the total car buyers are those customers who have bought a car for the first time.