New Delhi, 19 September (IANS). In the coming festive season, the sales of premium smartphones in India may increase by 18 percent on an annual basis. Also, the market value can be seen by 24 percent. This information was given in a report released on Friday.
According to a Cybermedia Research (CMR) report, the market of the premium segment, super-paint segment (Rs 50,000 -1,00,000) smartphone can increase by 15 percent on an annual basis. At the same time, the market of the upper-Primium segment (Rs 1,00,000 and above) smartphones can increase by 167 percent on an annual basis. The reason for this is the increase in demand for flagship smartphones.
According to Prabhu Ram, vice -president of the CMR’s Industry Research Group (IRG), the premium smartphone market segment is continuously getting strong support due to its developed digital lifestyle by ambitious buyers, generations and millennial consumers.
He said, “With increasing accessibility and ability initiatives, more consumers are now trying to buy new premium devices. Talking about Android smartphone market, there is more demand for smartphones providing performance, design and on-device AI.”
The report reported that from the perspective of consumer experience, premium chipset such as Snapdragon is seen as a leading promoter of high-performance devices, providing good multitasking, immersive gaming, pro-grade camera capabilities and advanced AI and Advance AI and Gen AI-Interested experiences.
In July 2025, Samsung was a leader in the premium segment with a Samsung 28 percent, Apple 23 percent and Oppo 11 percent stake.
The Premium Android smartphone operated from the Snapdragon chipset won a 40 percent market share, further strengthened Snapdragon’s leading position in the premium smartphone market.
In addition, the report showed that 85 percent of the people in the survey are planning to upgrade in the upcoming festive season.
The report further stated, “Apple is in good position for a strong festive season, excited by the launch of its iPhone 17 series and the continuous demand for the older generation iPhone.
-IANS
ABS/
